Allura Insights

Market Tracker
Retail Openings.
Street by Street.
Q2 2026
30 openings +
Q1 2026
28 openings +
Selection 2025
43 openings +
Openings tracked through on-the-ground verification, local networks, confirmed media reporting, and direct brand announcements.

Destination Spotlight

Cortina d'Ampezzo
The Rapid Rise of a Luxury
Alpine Resort

Case Study

Showcases
Transforming Prime Retail
to its Full Potential

Q2 2026   Store Openings
Close
JUNE 2026
Rolex @ Schaap & Citroen
AMSTERDAM P.C. Hooftstraat 38
246 sqm
Pomellato
DUSSELDORF Königsallee 58-60
220 sqm
Tudor
PARIS 93 Avenue des Champs-Elyées
c. 130 sqm
|
Veronica Beard
PARIS 56 Rue François 1er
186 sqm
James Perse
PARIS 26 Rue François 1er
650 sqm
Hermès
LONDON 166 New Bond Street
1500 sqm
Chanel
ZURICH Bahnhofstrasse 52
575 sqm
Berluti
MILAN Via Gesù 4
219 sqm
Zara (renovation)
LONDON 333 Oxford Street
2973 sqm
Orange
BARCELONA Av del Portal de l'Àngel 36
c. 300 sqm
|
Pandora
BARCELONA Paseo de Gràcia 33
175 sqm
MAY 2026
Missoni
PARIS 48 Rue du Fg Saint-Honoré
Van Cleef & Arpels
PARIS 18-20 Rue François 1er
160 sqm
Chloé
BARCELONA Paseo de Gracia 79
200 sqm
Alo Yoga
CANNES 62 Boulevard de la Croisette
300 sqm
Ami (18-month pop-up)
LONDON 135 Sloane Street
117 sqm
Boglioli
LONDON 76 New Bond Street
174 sqm
Hermès (renovation & extension)
BERLIN Kurfürstendamm 58
c. 500 sqm
Bottega Veneta
LISBON Av. da Liberdade 224
200 sqm
APRIL 2026
Akris
HAMBURG Neuer Wall 38
350 sqm
Van Cleef & Arpels
MADRID C/ Ortega y Gasset 8
450 sqm
Roger Vivier
PARIS 20 Rue du Fg Saint-Honoré
269 sqm
Max Mara (renovation)
PARIS 31 Avenue Montaigne
745 sqm
Søstrene Grene
COPENHAGEN Kobmagergade 50
378 sqm
Bucherer
MUNICH Perusastrasse 7
1 000 sqm
Pop Mart
BARCELONA Paseo de Gracia 39
198 sqm
Skechers
COPENHAGEN Amagertov 11
700 sqm
AMIRI
LONDON 123 New Bond Street
414 sqm
Moynat
MILAN Via Monte Napoleone 3
190 sqm
Rimowa
MILAN Via Pietro Verri 5
250 sqm
Q1 2026   Store Openings
Close
MARCH 2026
Emporio Armani
BERLIN Kurfurstendamm 29
290 sqm
Saint Laurent
HAMBURG Neuer Wall 25
850 sqm
Ferrari Store
LONDON 48 Old Bond Street
850 sqm
Garage
LONDON 321 Oxford Street
555 sqm
Omega
MADRID C/ Serrano 51
150 sqm
Patek Philippe
MADRID C/ Serrano 62
350 sqm
Montblanc
MUNICH Maximilianstrasse 23
120 sqm
Caron
PARIS 332 Rue Saint Honore
Ralph Lauren
ZURICH Bahnhofstrasse (In Gassen 20)
670 sqm
Burberry
BRUSSELS 48 Boulevard de Waterloo
c. 200 sqm
|
FEBRUARY 2026
Vanbruun
AMSTERDAM PC Hooftstraat 32A
257 sqm
DJI Hasselbald
BERLIN Tauentzienstrasse 9-12
180 sqm
Mister Spex
BERLIN Kurfurstendamm 200
122 sqm
Louis Vuitton
COPENHAGEN Amagertorv 1C
900 sqm
ON Running
LONDON 29 Brompton Road
400 sqm
Ann Demeulemeester
MILAN Monte Napoleone 22
214 sqm
Doucal's
MILAN Via Gesù 11
120 sqm
Livy
ROME Via del Babuino 152
c. 100 sqm
|
Recarlo
ROME Via del Babuino 84
Zimmermann
LONDON 162B Sloane Street
279 sqm
JANUARY 2026
Carrera y Carrera
AMSTERDAM PC Hooftstraat 58
447 sqm
Hermès (extension, ex-Louboutin)
AMSTERDAM PC Hooftstraat 96
180 sqm
|
Golden Goose
BARCELONA Paseo de Gracia 102
100 sqm
Rolex @ Goeres
LUXEMBOURG 1 Ave de la Porte-Neuve
220 sqm
Retori
MILAN Via della Spiga 48
400 sqm
Brunello Cucinelli
PARIS 277 Rue Saint Honore
1 041 sqm
Boss & Boss Café
PRAGUE Na Prikope 27
900 sqm
De Beers
PARIS 12 Rue de la Paix
464 sqm
2025   Select Store Openings
Close
DECEMBER 2025
Puma
LONDON 376-384 Oxford Street
2 230 sqm
Brownie
MADRID C/ Serrano 27
245 sqm
Celine
MILAN Via Monte Napoleone 10
600 sqm
Alo Yoga
ROME Via del Babuino 155
643 sqm
Celine
ZURICH Bahnhofstrasse 54
550 sqm
NOVEMBER 2025
JD Sports
BARCELONA Portal de l'Angel 9
1 500 sqm
Polène
COPENHAGEN Højbro Plads Square 5
331 sqm
Van Cleef & Arpels
HAMBURG Neuer Wall 40
ca. 500 sqm
Kith
LONDON 314 Regent Street
1 765 sqm
ON Running
MADRID C/ Serrano 17
250 sqm
Tudor
MADRID C/ Serrano 44
AMIRI
MILAN Via della Spiga 18
225 sqm
Arket
PRAGUE Na Prikope 6
416 sqm
Celine
VIENNA Kohlmarkt 12
275 sqm
Loewe
PARIS 46-48 Avenue Montaigne
582 sqm
Saint Laurent
PARIS 37 Avenue Montaigne
1 115 sqm
OCTOBER 2025
Diesel
BERLIN Kurfürstendamm 195
678 sqm
Zimmermann
BRUSSELS Boulevard de Waterloo 7
300 sqm
Toteme
LONDON 160 Sloane Street
SEPTEMBER 2025
Alo Yoga
AMSTERDAM P.C. Hooftstraat 43-45
660 sqm
Polène
HAMBURG Neuer Wall 71
300 sqm
Ports 1961
MILAN Via della Spiga 8
200 sqm
AUGUST 2025
Loewe
VIENNA Kohlmarkt 8-10
348 sqm
JULY 2025
Boss
BARCELONA Paseo de Gracia 84
1 000 sqm
Van Cleef & Arpels
FRANKFURT Goethestrasse 26
420 sqm
Kiton
HAMBURG Neuer Wall 69
300 sqm
Aquazzura
MADRID C/ Serrano 54
ca. 100 sqm
JUNE 2025
Miu Miu (renovation)
LONDON 150 New Bond Street
700 sqm
Chanel Beauty
PRAGUE Na Prikope 10
Longines
MADRID C/ Ortega y Gasset 15
MAY 2025
Ganni
AMSTERDAM P.C. Hooftstraat 105
188 sqm
Van Cleef & Arpels
ZURICH Bahnhofstrasse 11
268 sqm
APRIL 2025
Tiffany & Co.
MILAN Via Monte Napoleone 2
1 200 sqm
Louis Vuitton
MILAN Via Monte Napoleone 2
1 450 sqm
|
Fairmont Golden Retail Expansion
PRAGUE Parizska 30
1 200 sqm
MARCH 2025
Rolex (Watches of Switzerland)
LONDON 34 Old Bond Street
669 sqm
Herno
MADRID C/ Serrano 19
220 sqm
Bulgari
MILAN Via Monte Napoleone 2
743 sqm
Ferrari Store
ROME Piazza di Spagna 7
120 sqm
Dior
VIENNA Tuchlauben 5
ca. 1 000 sqm
FEBRUARY 2025
Tiffany & Co.
COPENHAGEN Amagertorv 8
594 sqm
Vacheron Constantin
ROME Via dei Condotti 29
200 sqm
JANUARY 2025
Loro Piana
FRANKFURT Goethestrasse 31-33
ca. 500 sqm

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Ian Kelley
Founder & Advisor

Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.

With over two decades of experience, his work spans investment, development and leasing.

At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.

He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.

Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.

Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.