SUPPORT / FAQ

FAQ

Common Questions

Everything about how Allura Market Maps and Full Access are built, what's covered, and how your subscription works.

SUBSCRIPTION & BILLING

Can I use Full Access on more than one device ?

Yes — your subscription covers 2 devices, typically a laptop and a phone. If you change devices, your registered device can be replaced.

Is this a month-to-month plan ?

No — Full Access is a 12-month subscription, billed monthly for convenience.

What's the difference between Full Access and a Single Market Map ?

A Single Market Map is a one-off PDF of a single street's current edition, ideal if you need just one location. Full Access is the complete platform: every city, every street, every current and past edition, with search engine and facade viewer included.

COVERAGE

Which cities and streets are covered ?

Current coverage across Europe's high streets and alpine and Mediterranean resort destinations:

VIEW FULL LIST OF CITIES & STREETS
( ↓ PDF )

METHODOLOGY & DATA

How, and how often are the market maps updated ?

Each map combines four layers of verification to produce the most accurate representation of a street at a given point in time, from broad monitoring down to direct field verification.

Updates are published 10 days after each quarter end.

Why is there a retail segmentation applied ?

Price points define a store's potential sales per square meter, and indirectly its rental level. Similar brands also tend to cluster within a comparable price range. Segmentation helps identify anomalies within a micro-location's tenant mix.

How is price positioning defined ?

Based on a retailer's average price point across its product range.

RETAIL SEGMENT
PRICE POSITIONING
Luxury
> €800
Premium
€150–€800
Mass-Market
< €150

  • Luxury: average price point above €800, or below €800 with 30%+ of the catalogue exceeding €800
  • Premium: falls between the Mass-Market and Luxury thresholds
  • Mass-market: restaurants, cafés, convenience stores, banks, souvenir shops and currency exchange
  • Luxury (by category): car dealerships, furniture stores and real estate agencies
  • Department stores: assessed individually, based on positioning and concentration of luxury brands

What does "Currently Not Trading" mean ?

A retail unit that isn't open to customers — including closures, units listed for lease, and development projects. Captured in the edition following the quarter the closure is identified. A temporary closure for a brand's own renovation doesn't count.

How are brand movements represented in market maps ?

Four situations, building on “Currently Not Trading” above: a unit going dark, a signed lease with a named future brand, a future brand's store opening, and the future brand fully established.

Privacy Policy

Allura Real Estate Partners SAS may process data collected through this website.

Data Collection

We collect and process only the data necessary to provide our services, namely email addresses. Payment information is processed securely through Stripe Payments Europe Ltd., , our payment provider (Allura does not store credit card details).

Purpose and Legal Basis

Data is used exclusively to process purchases, deliver digital content, send receipts or respond to inquiries. Processing is based on your consent and limited to what is necessary to complete your purchase and provide the requested service.

Data Storage and Security

We store data securely and only for as long as necessary to fulfil the above purposes. Payment data is managed by Stripe, which is fully PCI-DSS and GDPR-compliant.

Data Sharing

We do not sell or rent your data. In certain cases, limited data may be shared with trusted service providers supporting our website hosting, payment, or analytics — notably Squarespace Ireland Ltd. and Stripe Payments Europe Ltd.

Your Rights

In accordance with the EU General Data Protection Regulation (GDPR), you have the right to access, correct, or delete your personal data, withdraw your consent at any time, request data portability or restriction of processing.

To exercise these rights, or for any privacy-related inquiry, please contact us at: marketmaps@allurarep.com.

 

© Allura Real Estate Partners SAS – All rights reserved.

Legal Notice

This website is published by Allura Real Estate Partners SAS, a company incorporated in France with a share capital of 1.500 Euros, registered with Paris Trade and Companies Register under number 937 852 986 R.C.S. Paris, with EU VAT Number: FR56937852986, and having its registered office at 10 place Vendôme, 75001 Paris, France.

Contact email: marketmaps@allurarep.com

The website is hosted by Squarespace Ireland Ltd., with registered office at Squarespace House, Ship Street Great, Dublin 8, D08 N12C, Ireland (www.squarespace.com).

Allura Real Estate Partners SAS owns and operates this website. All content, images, and materials are protected with any reproduction, distribution, or modification requiring prior approval.

The information presented on this site is for general informational purposes only and may be updated or modified at any time.

 

© Allura Real Estate Partners SAS – All rights reserved.


Ian Kelley
Founder & Managing Partner

Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.

With over two decades of experience, his work spans investment, development and leasing.

At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.

He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.

Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.

Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.