SUPPORT / FAQ

FAQ

Common Questions

Everything you need to know about Allura Market Maps, Full Access and managing your subscription.

MARKET MAPS
FULL ACCESS
ACCOUNT & SUBSCRIPTIONS

MARKET MAPS

Which cities and streets are covered ?

Coverage includes the leading high streets across European Cities, alongside key Alpine and Mediterranean Resort destinations.

VIEW FULL LIST OF CITIES & STREETS ( PDF ↓ )

VIEW SAMPLE MAP

When are the Market Maps updated ?

European Cities are updated quarterly, with each new edition published 10 days after quarter end.

Alpine and Mediterranean Resorts are updated annually, with Winter and Summer editions respectively.

How are the Market Maps updated ?

Each map combines four layers of verification to produce the most accurate representation of a street at a given point in time, from broad monitoring down to direct field verification.

AI & Media Monitoring

Systemic screening of industry publications, news sources and digital signals across European retail markets.

Social Media Tracking

Monitoring of retailer announcements, hiring activity, store opening campaigns and local market communications.

Local Networks

Information gathered through relationships with retailers, landlords, brokers and market participants.

On-the-Ground Research

Direct field verification of retailers, vacancies, refurbishment and store openings, supported by local photography.

How accurate are the Market Maps ?

Accuracy starts with first-hand knowledge of each market. All destinations are initially surveyed on the ground by Allura, with storefronts photographed and mapped individually. Updates combine direct fieldwork, local photography and continuous data monitoring, followed by centralised quality control and review of individual edge cases.

This methodology has been refined across thousands of retail units to provide the most accurate representation possible at the date of each edition. As retail streets continue to evolve between updates, occasional changes may occur before they are reflected in the next quarterly edition.

Why is retail segmentation applied ?

A brand's product price point defines a store's potential sales per square metre, and indirectly its rental level. Similar brands also tend to cluster within a comparable price range. Segmentation helps to understand the positioning of a micro-location and identify anomalies within its tenant mix.

How is price positioning defined ?

Price positioning is based on a brand's average product price:

RETAIL SEGMENT
PRICE POSITIONING
Luxury
> €800
Premium
€150–€800
Mass-Market
< €150

  • Luxury: average price point above €800, or at least 30% of the brand's product catalogue exceeds €800
  • Premium: average price point between €150 and €800
  • Mass-Market: average price point below €150
  • Restaurants, cafés, banks, currency exchanges, souvenir and convenience shops are classified as Mass-Market.
  • Car dealerships, furniture stores, art galleries and real estate agencies are classified as Luxury.
  • Department stores are assessed individually, based on positioning and luxury brand concentration.

Segmentation based on product price point

Price point objectively defines consumer positioning and tenant mix within each micro-location.

  • Average SKU price verified for each brand
  • Consistent pricing thresholds applied across all retailers
  • Clear Luxury, Premium and Mass-Market segmentation

What does “Currently Not Trading” represent ?

A retail unit that is currently not trading on a permanent basis — including store closures, units available for lease, development projects and temporary pop-up stores. The status is recorded in the edition following identification of the closure. Temporary inactivity due to a retailer’s own refurbishment is considered as still trading.

MAP LEGEND

T21.
→
|
___

Street Address
Tenant Rotation
Non-Retail Facade
Currently Not Trading

How are brand movements tracked and represented ?

Brand movements are tracked through four stages, from a retail unit becoming vacant to the future brand becoming fully established. Where known, the incoming brand is identified before opening.

01

VACANCY IDENTIFIED

Hublot →

The previous retailer has ceased trading and no incoming brand has yet been confirmed.

02

FUTURE BRAND CONFIRMED

Hublot → Future Breitling

An incoming retailer has been identified but is not yet trading.

03

STORE OPENING

Hublot → Breitling

The incoming retailer has opened. The previous retailer still appears in that quarter's edition.

04

NEW BRAND ESTABLISHED

Breitling

The new retailer is fully established and replaces the previous brand.

Previous brand names remain visible in Facade Viewer within Full Access, even after they no longer appear on the latest editions of Market Maps.

How often are facade photos updated ?

New store openings and other significant changes are updated progressively throughout the year, with the facade library reviewed annually to maintain an up-to-date year-end snapshot.

Previous facade photos will remain available in Facade Viewer within Full Access.

FULL ACCESS

What is included with Full Access ?

Full Access provides access to the complete Allura Market Maps platform — every city and street, including current and past editions, with new editions added throughout your subscription. The Search Engine and Facade Viewer are also included.

Market Maps are also available for individual purchase without a subscription, providing the most recent quarterly edition of covered streets within a specific city or destination.

What does the Search Engine do ?

The Search Engine turns the entire Allura database into a searchable retail intelligence tool. Search by city, street or brand — or combine multiple key words — to instantly identify retailer locations across Europe and explore results directly within Market Maps and the Facade Viewer.

What is the Facade Viewer ?

The Facade Viewer brings the Market Maps to street level, with edited and refined storefront photography covering 4,500+ individual retail units.

Navigate between Market Maps and the Facade Viewer to see the corresponding storefront imagery for each location.

OPEN PREVIEW

Can I download Market Maps and facade photos with Full Access ?

Yes — All Market Maps and facade photos are available for download and may be used for your own professional use.

ACCOUNT & SUBSCRIPTIONS

How does the Full Access subscription work ?

Full Access is priced at €2,500 per year and renews automatically unless auto-renewal is turned off before the renewal date.

Can I use Full Access on more than one device ?

Yes — a Full Access subscription can be used on up to two registered devices, typically a laptop and a phone. If you change devices, a registered device can be replaced with a new one.

How do I manage my subscription and registered devices ?

You can manage auto-renewal and your devices directly from the My Account section of the website.

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Data Collection

We collect and process only the data necessary to provide our services, namely email addresses. Payment information is processed securely through Stripe Payments Europe Ltd., , our payment provider (Allura does not store credit card details).

Purpose and Legal Basis

Data is used exclusively to process purchases, deliver digital content, send receipts or respond to inquiries. Processing is based on your consent and limited to what is necessary to complete your purchase and provide the requested service.

Data Storage and Security

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Data Sharing

We do not sell or rent your data. In certain cases, limited data may be shared with trusted service providers supporting our website hosting, payment, or analytics — notably Squarespace Ireland Ltd. and Stripe Payments Europe Ltd.

Your Rights

In accordance with the EU General Data Protection Regulation (GDPR), you have the right to access, correct, or delete your personal data, withdraw your consent at any time, request data portability or restriction of processing.

To exercise these rights, or for any privacy-related inquiry, please contact us at: marketmaps@allurarep.com.

 

© Allura Real Estate Partners SAS – All rights reserved.

Legal Notice

This website is published by Allura Real Estate Partners SAS, a company incorporated in France with a share capital of 1.500 Euros, registered with Paris Trade and Companies Register under number 937 852 986 R.C.S. Paris, with EU VAT Number: FR56937852986, and having its registered office at 10 place Vendôme, 75001 Paris, France.

Contact email: marketmaps@allurarep.com

The website is hosted by Squarespace Ireland Ltd., with registered office at Squarespace House, Ship Street Great, Dublin 8, D08 N12C, Ireland (www.squarespace.com).

Allura Real Estate Partners SAS owns and operates this website. All content, images, and materials are protected with any reproduction, distribution, or modification requiring prior approval.

The information presented on this site is for general informational purposes only and may be updated or modified at any time.

 

© Allura Real Estate Partners SAS – All rights reserved.


Ian Kelley
Founder & Managing Partner

Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.

With over two decades of experience, his work spans investment, development and leasing.

At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.

He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.

Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.

Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.