Proven by Practice

Allura was founded on a track record spanning two decades of leading high-street retail transformations across Europe’s premier shopping streets — from acquisitions and repositionings to tenant rotations and design-led enhancements.

This experience includes a wide range of retail situations — combining strategic vision, leasing expertise, architectural upgrades, and hands-on execution to unlock value for both property owners and retailers.

Selected Brand Exposure

Case Studies

(Projects undertaken during previous employment)

Paris - Rue de la Paix

Off-market acquisition of a 1,750 sqm mixed-use asset with retail and offices. Subsequent leasing to Chanel Haute Joaillerie during its store renovation on Place Vendome and then to Anshindo / Rolex.

Paris - Rue du Fg Saint-Honoré

Sale-and-leaseback transaction with Zegna on a short-term lease, followed by the releasing to Icicle including the full renovation of the 1,000 sqm property.

Storefront displaying clothing and accessories, viewed from the street. Awning and windows show text: "ICICLE".

Milan - Via Gesù

Sale-and-leaseback transaction of a 1,500 sqm flagship store from luxury group Kering, followed by renovation and lease regear to Brioni.

Storefront displays mannequins wearing suits, surrounded by elegant exterior design. Text reads "Brioni."
Mannequin displays suit in upscale clothing store. Umbrellas and accessories arranged neatly. Elegant interior with wood accents and lighting fixtures.

Rome - Via dei Condotti

Off-market acquisition of 600 sqm Loro Piana flagship store, followed by lease regear and the full renovation including entrance and display window optimisation.

Mannequins display coats behind glass storefront of clothing store labeled "Loro Piana," set in urban environment.
Mannequin displaying white outfit in a luxury store window; shelves show hats and bags. Sign reads: "Loro Piana."

Barcelona - Passeig de Gràcia

Acquisition of a 1,100 sqm heritage asset, followed by a retail unit division and re-leasing to Isabel Marant alongside Adolfo Dominguez.

Mannequin displaying clothes, sits in a store window of Adolfo Dominguez, with reflections of people on the street visible.
Storefront displays mannequins wearing fashionable clothing inside an Isabel Marant boutique.

Madrid - C/ Serrano

Off-market acquisition of the historic Matarranz store on a short-term lease, followed by a retail unit division and leasing to Hublot and Breitling via local Spanish jeweller Rabat.

Storefront displays home textiles, showcasing bedding through large windows, in an urban setting.
Storefront displays watches; curved windows showcase "HUBLOT" and "BREITLING"; situated in a city shopping area.

Selected examples are presented for illustrative purposes to reflect Ian Kelley’s experience across Europe’s leading retail markets.
All projects were undertaken during previous employment.

icon-pen

A broader track record of transactions and projects across Europe’s leading retail destinations is available upon request.

Geographic Experience

Amsterdam
Rokin

Brussels
Boulevard de Waterloo

Barcelona
Passeig de Gràcia
Plaça de Catalunya
Portal de l’Àngel

Budapest
Vörösmarty Square

Cannes
Boulevard de la Croisette

Cologne
Hohe Straße

Copenhagen
Købmagergade
Østergade
Vimmelskaftet

Dublin
Henry Street

Ghent
Korenmarkt

Glasgow
Buchanan Street

Helsinki
Keskuskatu

Lisbon
Avenida da Liberdade
Rua Augusta

London
Regent Street

Madrid
C/ Fuencarral
C/ Orense
C/ Ortega y Gasset
C/ Serrano

Milan
Corso Vittoria Emanuele II
Corso Buenos Aires
Via Gesù
Via Torino

Paris
Avenue des Champs-Elysées
Rue de la Paix
Rue François 1er
Rue Fg Saint-Antoine
Rue du Fg Saint-Honoré
Rue des Francs-Bourgeois
Rue Saint-Honoré

Prague
Wenceslas Square

Rome
Via Cola di Rienzo
Via dei Condotti
Via del Corso

Rotterdam
Linjbaan

Verona
Via Cappello

Ian Kelley
Founder & Advisor

Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.

With over two decades of experience, his work spans investment, development and leasing.

At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.

He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.

Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.

Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.