Proven by Practice

Allura was founded on a track record spanning two decades leading high-street retail transformations across Europe’s premier shopping streets — from acquisitions and repositionings to tenant rotations and design-led enhancements.

This experience spans a wide range of retail situations — combining strategic vision, leasing expertise, architectural upgrades, and hands-on execution to unlock value for both property owners and retailers.

Brands

Case Studies

15 rue de la Paix, Paris

Off-market acquisition of a 1,750 sqm mixed-use asset with retail and offices. Subsequent leasing to Chanel Haute Joaillerie during its store renovation on place Vendome and then to Anshindo / Rolex.

50 rue du Fg Saint-Honoré, Paris

Sale-and-leaseback transaction with Zegna on a short-term lease, followed by releasing to Icicle including a full renovation of the 1,000 sqm property.

Storefront displaying clothing and accessories, viewed from the street. Awning and windows show text: "ICICLE".

Via Gesu 2, Milan

Sale-and-leaseback transaction of 1,500 sqm flagship store from luxury group Kering, followed by renovation and lease regear to Brioni.

Storefront displays mannequins wearing suits, surrounded by elegant exterior design. Text reads "Brioni."
Mannequin displays suit in upscale clothing store. Umbrellas and accessories arranged neatly. Elegant interior with wood accents and lighting fixtures.

Via Condotti 24, Rome

Off-market acquisition of 600 sqm Loro Piana flagship store, followed by lease regear and full renovation including entrance and display window optimisation.

Mannequins display coats behind glass storefront of clothing store labeled "Loro Piana," set in urban environment.
Mannequin displaying white outfit in a luxury store window; shelves show hats and bags. Sign reads: "Loro Piana."

Paseo de Gracia 32, Barcelona

Acquisition of a 1,100 sqm heritage asset, followed by retail unit division and re-leasing to Isabel Marant alongside existing tenant Adolfo Dominguez.

Mannequin displaying clothes, sits in a store window of Adolfo Dominguez, with reflections of people on the street visible.
Storefront displays mannequins wearing fashionable clothing inside an Isabel Marant boutique.

Calle Serrano 30, Madrid

Off-market acquisition of the historic Matarranz store on a short-term lease, followed by a retail unit division and leasing to Hublot and Breitling via local Spanish jeweller Rabat.

Storefront displays home textiles, showcasing bedding through large windows, in an urban setting.
Storefront displays watches; curved windows showcase "HUBLOT" and "BREITLING"; situated in a city shopping area.
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A wider track record of transactions and projects across Europe’s leading retail destinations is available upon request.

High-Street Properties

Amsterdam
Rokin 17

Brussels
38 Boulevard de Waterloo

Barcelona
Plaza Catalunya 9
Portal de l'Angel 9
Paseo de Gracia 32
Paseo de Gracia 89

Budapest
Vorosmarty Square 3

Cannes
1 Boulevard de la Croisette

Cologne
Hohe Strasse 84

Copenhagen
Kobmagergade 13
Kobmagergade 11
Ostergade 15
Vimmelskaftet 46

Dublin
42 Henry Street

Ghent
Korenmarkt 16

Glasgow
157 Buchanan Street

Helsinki
Keskuskatu 1A

Lisbon
Avenida da Liberdade 9
Avenida da Liberdade 36
Avenida da Liberdade 40
Avenida da Liberdade 108
Rua Augusta 249

London
197 Regent Street

Madrid
Calle Orense 16
Calle Ortega y Gasset 8
Calle Fuencarral 45
Calle Serrano 30

Milan
Corso Vittoria Emanuele II, 2
Corso Buenos Aires 42
Via Gesù 2
Via Torino 22

Paris
73 ave des Champs-Elysées
102 ave des Champs-Elysées
15 rue de la Paix
48 rue François 1er
12 rue Fg Saint-Antoine
50 rue du Fg Saint-Honoré
42 rue des Francs Bourgeois
400 rue Saint-Honoré

Prague
Wenceslas Square 3
Wenceslas Square 17

Rome
Via Cola di Rienzo 173
Via Condotti 24
Via del Corso 118
Via del Corso 172
Via del Corso 511

Rotterdam
Linjbaan 54

Verona
Via Cappello 30

Ian Kelley is a seasoned professional with over two decades of experience in the European real estate market. He has directed numerous investment strategies, bringing extensive experience in acquisitions and in the implementation of value creation business plans across prime European properties.

As the founding principal of BMO Real Estate Partners’ Paris office, Ian built and led a pan-European platform that grew into one of the largest high-street retail portfolios in Europe, with more than €2 billion in assets under management. Prior to that, he spent over a decade at CBRE Investment Management, where he co-founded several pan-European funds with a combined market value exceeding €2.5 billion.

Earlier in his career, Ian held development management roles at Unibail-Rodamco-Westfield and Bouygues Immobilier. He began his career at Ralph Lauren, supporting the brand’s retail expansion across major European department stores.

Of French-American origin, Ian studied engineering at the University of Massachusetts before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.