Europe’s prime high streets.
Intelligence, Advisory,
Opportunity.

Allura is an independent advisory firm combining retail intelligence and market access across Europe’s leading high-street retail destinations.

RETAIL INTELLIGENCE. STREET BY STREET.

Allura Market Maps

Street-by-street intelligence across Europe’s leading high streets, alpine and Mediterranean resorts — confirmed openings and retailer movements, verified on the ground and updated quarterly.

EUROPE’S PREMIER KEY PLANS

30 Cities & Destinations
45+ Prime Streets

SEE WHAT'S INSIDE

FULL ACCESS

Interactive maps.
Every edition.
One subscription.

Unlock the full Market Maps platform — every city, every street, every brand, every storefront, and every new edition as it’s published.

1,500+

BRANDS

4,000+

STOREFRONTS

4x Editions

YEAR

Four ways we bring value

01

Strategic Advisory

Shaping façade, layout and rental strategies to boost attractiveness and value creation.

02

Retailer Solutions

Supporting retailers with market entry, location sourcing and expansion across Europe.

03

Cross-Border Origination

Connecting opportunities with the right investors, retailers and partners across key markets.

04

Value-Add Acquisitions

Sourcing retail opportunities driven by tenant demand and rental potential.

From the field

March 2026

Cortina d'Ampezzo:
The Rapid Rise of a Luxury Alpine Resort

How Cortina become one of Europe’s leading luxury alpine resorts.

July 2026

Puerto Banús:
The Making of a Mediterranean Resort

The Marina that Built a Luxury Destination.

EUROPEAN MARKET TRACKER

Retail Openings.
Street by Street.

Q3 2026
8 openings
Q2 2026
40 openings
Q1 2026
29 openings
FOUNDER & MANAGING PARTNER

Ian Kelley

Ian has spent over two decades on the ground in Europe’s prime retail markets — from Ralph Lauren’s European expansion to senior investment roles at CBRE Investment Management and BMO Real Estate Partners, where he founded the Paris office and built a pan-European platform of over 50 prime high-street retail properties.
“Allura exists because the best high-street opportunities are found in the field – street by street.”
He holds an engineering degree from the University of Massachusetts and postgraduate degrees in architecture and real estate from Columbia University and Harvard Business School — a multidisciplinary background spanning the technical, spatial and commercial dimensions of prime high-street real estate.

20+

Years of European high-street experience

€2bn+

High-street retail assets platformed

50+

Prime retail properties across Europe

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To exercise these rights, or for any privacy-related inquiry, please contact us at: marketmaps@allurarep.com.

 

© Allura Real Estate Partners SAS – All rights reserved.

Legal Notice

This website is published by Allura Real Estate Partners SAS, a company incorporated in France with a share capital of 1.500 Euros, registered with Paris Trade and Companies Register under number 937 852 986 R.C.S. Paris, with EU VAT Number: FR56937852986, and having its registered office at 10 place Vendôme, 75001 Paris, France.

Contact email: marketmaps@allurarep.com

The website is hosted by Squarespace Ireland Ltd., with registered office at Squarespace House, Ship Street Great, Dublin 8, D08 N12C, Ireland (www.squarespace.com).

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The information presented on this site is for general informational purposes only and may be updated or modified at any time.

 

© Allura Real Estate Partners SAS – All rights reserved.


Ian Kelley
Founder & Managing Partner

Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.

With over two decades of experience, his work spans investment, development and leasing.

At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.

He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.

Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.

Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.