Allura is an independent advisory firm operating at the intersection of strategy, leasing and market access across Europe’s leading high-street retail destinations.
A Leasing‑Led Opportunity Platform
Allura combines strategic insight, retail expertise and market connectivity to identify and shape opportunities across Europe’s most iconic retail streets.
Our work spans advisory, leasing, origination and acquisitions — bringing together investors, leasing agents and brands to activate opportunities at the right moment and in the right locations.
We define the right strategy for high-street retail properties, from façade optimisation to floorplan layout reconfigurations and rental structuring, ensuring each location captures the best demand.
We lead and orchestrate the leasing process for flagship retail properties — structuring timing, creating competitive tension and coordinating leasing agents to secure the right tenants.
Allura operates as a market connector across Europe’s retail ecosystem — linking investors, leasing agents, and brands to identify and shape opportunities across markets.
We support the sourcing and analysis of value-add retail acquisitions — ensuring each opportunity is grounded in real tenant demand and with rental potential.
Our approach is flexible by design, whether through targeted advisory, ongoing support or specific mandates, with each engagement tailored to the dynamics and objectives of the opportunity.
Allura Real Estate Partners SAS may process data collected through this website.
Data Collection
We collect and process only the data necessary to provide our services, namely email addresses. Payment information is processed securely through Stripe, our payment provider (Allura does not store credit card details).
Purpose and Legal Basis
Data is used exclusively to process purchases, deliver digital content, send receipts or respond to inquiries. Processing is based on your consent and limited to what is necessary to complete your purchase and provide the requested service.
Data Storage and Security
We store data securely and only for as long as necessary to fulfil the above purposes. Payment data is managed by Stripe, which is fully PCI-DSS and GDPR-compliant.
Data Sharing
We do not sell or rent your data. In certain cases, limited data may be shared with trusted service providers supporting our website hosting, payment, or analytics — notably Squarespace Ireland Ltd. and Stripe Payments Europe Ltd.
Your Rights
In accordance with the EU General Data Protection Regulation (GDPR), you have the right to access, correct, or delete your personal data, withdraw your consent at any time, request data portability or restriction of processing.
To exercise these rights, or for any privacy-related inquiry, please contact us at: marketmaps@allurarep.com.
© Allura Real Estate Partners SAS – All rights reserved.
This website is published by Allura Real Estate Partners SAS, a company incorporated in France with a share capital of 1.500 Euros, registered with Paris Trade and Companies Register under number 937 852 986 R.C.S. Paris, with EU VAT Number: FR56937852986, and having its registered office at 10 place Vendôme, 75001 Paris, France.
Contact email: marketmaps@allurarep.com
The website is hosted by Squarespace Ireland Ltd., with registered office at Squarespace House, Ship Street Great, Dublin 8, D08 N12C, Ireland (www.squarespace.com).
Allura Real Estate Partners SAS owns and operates this website. All content, images, and materials are protected with any reproduction, distribution, or modification requiring prior approval.
The information presented on this site is for general informational purposes only and may be updated or modified at any time.
© Allura Real Estate Partners SAS – All rights reserved.
Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.
With over two decades of experience, his work spans investment, development and leasing.
At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.
He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.
Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.
Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.
