Allura is an independent advisory firm operating at the intersection of strategy, leasing and market access across Europe’s leading high-street retail destinations.
A Leasing‑Led Opportunity Platform
Allura combines strategic insight, retail expertise and market connectivity to identify and shape opportunities across Europe’s most iconic retail streets.
Our work spans advisory, leasing, origination and acquisitions — bringing together investors, leasing agents and brands to activate opportunities at the right moment and in the right locations.
We define the right strategy for high-street retail properties, from façade optimisation to floorplan layout reconfigurations and rental structuring, ensuring each location captures the best demand.
We lead and orchestrate the leasing process for flagship retail properties — structuring timing, creating competitive tension and coordinating leasing agents to secure the right tenants.
Allura operates as a market connector across Europe’s retail ecosystem — linking investors, leasing agents, and brands to identify and shape opportunities across markets.
We support the sourcing and analysis of value-add retail acquisitions — ensuring each opportunity is grounded in real tenant demand and with rental potential.
Our approach is flexible by design, whether through targeted advisory, ongoing support or specific mandates, with each engagement tailored to the dynamics and objectives of the opportunity.
Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.
With over two decades of experience, his work spans investment, development and leasing.
At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.
He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.
Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.
Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.
