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Where Alpha
Meets Execution

Allura Real Estate Partners is an independent advisory firm specialised in elevating Europe’s most prestigious high-street retail properties.

Allura was built on a simple belief:
Europe’s prime retail streets hold unrealised potential — value that is unlocked through deep market knowledge, proven expertise, and a precise understanding of how locations, brands, and capital interact.
After decades shaping some of Europe’s most iconic high-street destinations, we recognised that investors and property owners require more than traditional advisory. They need a partner who can read the street the way a brand reads its customer — identifying the signals and shifts that precede opportunity.
Allura exists to do exactly that.

We combine strategic insight, high-street retail intelligence, and hands-on execution to generate the Alpha within every property, every location, every transformation.

Where Alpha Meets Execution

Our Services

Strategic Advisory

We advise investors on prime retail repositioning projects. Our work includes street benchmarking, defining retailer profiles, financial analysis, and optimising façade and unit layouts to enhance commercial appeal within cultural heritage constraints. The outcome is a value-creation roadmap to support strategic decisions.

Value-Add Acquisitions

We advise value-add investors, securing off-market opportunities with tenant-led potential and defining a clear business plan to drive returns. We provide privileged access through our local European networks and engage early with architects, project managers, and leasing agents to validate underwriting assumptions.

Turnkey Leasing

We design turnkey leasing solutions for complex retail projects that require transformation, rather than conventional vacancy-driven leasing. We structure tenant-led proposals with pre-identified brands based on future store layouts and project specifications, giving visibility ahead of committing to commercial terms.

Our services are tailored to each project, with success fees structured to ensure full alignment at mandate completion and tied to acquisition, leasing and capex milestones.

Ian Kelley is a seasoned professional with over two decades of experience in the European real estate market. He has directed numerous investment strategies, bringing extensive experience in acquisitions and in the implementation of value creation business plans across prime European properties.

As the founding principal of BMO Real Estate Partners’ Paris office, Ian built and led a pan-European platform that grew into one of the largest high-street retail portfolios in Europe, with more than €2 billion in assets under management. Prior to that, he spent over a decade at CBRE Investment Management, where he co-founded several pan-European funds with a combined market value exceeding €2.5 billion.

Earlier in his career, Ian held development management roles at Unibail-Rodamco-Westfield and Bouygues Immobilier. He began his career at Ralph Lauren, supporting the brand’s retail expansion across major European department stores.

Of French-American origin, Ian studied engineering at the University of Massachusetts before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.