Allura Insights

European Market Tracker
Retail Openings.
Street by Street.
Q3 2026
8 openings +
Q2 2026
40 openings +
Q1 2026
29 openings +
Selection 2025
43 openings +
Openings tracked through on-the-ground verification, local networks, confirmed media reporting, and direct brand announcements.

Destination Spotlight
Cortina d'Ampezzo
The Rapid Rise of a Luxury
Alpine Resort

Case Study
Showcases
Transforming Prime Retail
to its Full Potential

Q3 2026   Store Openings
Close
AUGUST 2026
COPENHAGEN
ON Running Købmagergade 39
350 sqm
JULY 2026
COPENHAGEN
Massimo Dutti Østergade 35
495 sqm
HAMBURG
Giorgio Armani Neuer Wall 42
563 sqm
LISBON
Max Mara Weekend Avenida da Liberdade 49
360 sqm
LONDON
Skims 245-247 Regent Street
1 115 sqm
PARIS
Creed 211 rue Saint-Honoré
c. 50 sqm
PARIS
Ex Nihilo 326 rue Saint-Honoré
100 sqm
ROME
Stone Island Via Babuino 132
215 sqm
Q2 2026   Store Openings
Close
JUNE 2026
AMSTERDAM
Rolex @ Schaap & Citroen P.C. Hooftstraat 38
246 sqm
BARCELONA
Orange Av del Portal de l'Àngel 36
c. 300 sqm
|
BARCELONA
Pandora Paseo de Gràcia 33
175 sqm
DUSSELDORF
Pomellato Königsallee 58-60
220 sqm
GENEVA
Van Cleef & Arpels Rue du Rhône 23
486 sqm
LISBON
A. Lange & Söhne Avenida da Liberdade 215
141 sqm
LONDON
Hermès 166 New Bond Street
1500 sqm
LONDON
Zara (renov.) 333 Oxford Street
2973 sqm
MILAN
Berluti Via Gesù 4
219 sqm
PARIS
Galénic 16 rue de la Paix
c. 135 sqm
PARIS
James Perse 26 Rue François 1er
650 sqm
PARIS
Tudor 93 Avenue des Champs-Elyées
c. 130 sqm
|
PARIS
Veronica Beard 56 Rue François 1er
186 sqm
PARIS
BAPE 217 rue Saint Honoré
350 sqm
ZURICH
Chanel Bahnhofstrasse 52
575 sqm
MAY 2026
BARCELONA
Chloé Paseo de Gracia 79
200 sqm
BERLIN
Hermès (renov. & ext.) Kurfürstendamm 58
c. 500 sqm
CANNES
Alo Yoga 62 Boulevard de la Croisette
300 sqm
COPENHAGEN
Ditur Købmagergade 40
144 sqm
|
COPENHAGEN
John Henric Købmagergade 50c
190 sqm
|
FRANKFURT
Montblanc Goethestraße 29
ca. 75 sqm
|
LISBON
Bottega Veneta Av. da Liberdade 224
200 sqm
LISBON
Buccellati Avenida da Liberdade 215
136 sqm
LONDON
Ami (18-month pop-up) 135 Sloane Street
117 sqm
LONDON
Boglioli 76 New Bond Street
174 sqm
PARIS
Missoni 48 Rue du Fg Saint-Honoré
PARIS
Van Cleef & Arpels 18-20 Rue François 1er
160 sqm
APRIL 2026
BARCELONA
Pop Mart Paseo de Gracia 39
198 sqm
COPENHAGEN
Mos Mosh Købmagergade 15
330 sqm
COPENHAGEN
Salomon K. Bernikows Gade 3
245 sqm
COPENHAGEN
Skechers Amagertov 11
700 sqm
COPENHAGEN
Søstrene Grene Kobmagergade 50
800 sqm
HAMBURG
Akris Neuer Wall 38
350 sqm
LONDON
AMIRI 123 New Bond Street
414 sqm
MADRID
Van Cleef & Arpels C/ Ortega y Gasset 8
450 sqm
MILAN
Moynat Via Monte Napoleone 3
190 sqm
MILAN
Rimowa Via Pietro Verri 5
250 sqm
MUNICH
Bucherer Perusastrasse 7
1 000 sqm
PARIS
Max Mara (renov.) 31 Avenue Montaigne
745 sqm
PARIS
Roger Vivier 20 Rue du Fg Saint-Honoré
269 sqm
Q1 2026   Store Openings
Close
MARCH 2026
BERLIN
Emporio Armani Kurfurstendamm 29
290 sqm
BRUSSELS
Burberry 48 Boulevard de Waterloo
c. 200 sqm
|
GENEVA
Roger Dubuis Place du Molard 3
c.100 sqm
|
HAMBURG
Saint Laurent Neuer Wall 25
850 sqm
LONDON
Ferrari Store 48 Old Bond Street
850 sqm
LONDON
Garage 321 Oxford Street
555 sqm
MADRID
Omega C/ Serrano 51
150 sqm
MADRID
Patek Philippe C/ Serrano 62
350 sqm
MUNICH
Montblanc Maximilianstrasse 23
120 sqm
PARIS
Caron 332 Rue Saint Honore
ZURICH
Ralph Lauren Bahnhofstrasse (In Gassen 20)
670 sqm
FEBRUARY 2026
AMSTERDAM
Vanbruun PC Hooftstraat 32A
257 sqm
BERLIN
DJI Hasselbald Tauentzienstrasse 9-12
180 sqm
BERLIN
Mister Spex Kurfurstendamm 200
122 sqm
COPENHAGEN
Louis Vuitton Amagertorv 1C
900 sqm
LONDON
ON Running 29 Brompton Road
400 sqm
LONDON
Zimmermann 162B Sloane Street
279 sqm
MILAN
Ann Demeulemeester Monte Napoleone 22
214 sqm
MILAN
Doucal's Via Gesù 11
120 sqm
ROME
Livy Via del Babuino 152
c. 100 sqm
|
ROME
Recarlo Via del Babuino 84
JANUARY 2026
AMSTERDAM
Carrera y Carrera PC Hooftstraat 58
447 sqm
AMSTERDAM
Hermès (ext., ex-Louboutin) PC Hooftstraat 96
180 sqm
|
BARCELONA
Golden Goose Paseo de Gracia 102
100 sqm
LUXEMBOURG
Rolex @ Goeres 1 Ave de la Porte-Neuve
220 sqm
MILAN
Retori Via della Spiga 48
400 sqm
PARIS
Brunello Cucinelli 277 Rue Saint Honore
1 041 sqm
PARIS
De Beers 12 Rue de la Paix
464 sqm
PRAGUE
Boss & Boss Café Na Prikope 27
900 sqm
2025   Select Store Openings
Close
DECEMBER 2025
LONDON
Puma 376-384 Oxford Street
2 230 sqm
MADRID
Brownie C/ Serrano 27
245 sqm
MILAN
Celine Via Monte Napoleone 10
600 sqm
ROME
Alo Yoga Via del Babuino 155
643 sqm
ZURICH
Celine Bahnhofstrasse 54
550 sqm
NOVEMBER 2025
BARCELONA
JD Sports Portal de l'Angel 9
1 500 sqm
COPENHAGEN
Polène Højbro Plads Square 5
331 sqm
HAMBURG
Van Cleef & Arpels Neuer Wall 40
ca. 500 sqm
LONDON
Kith 314 Regent Street
1 765 sqm
MADRID
ON Running C/ Serrano 17
250 sqm
MADRID
Tudor C/ Serrano 44
MILAN
AMIRI Via della Spiga 18
225 sqm
PARIS
Loewe 46-48 Avenue Montaigne
582 sqm
PARIS
Saint Laurent 37 Avenue Montaigne
1 115 sqm
PRAGUE
Arket Na Prikope 6
416 sqm
VIENNA
Celine Kohlmarkt 12
275 sqm
OCTOBER 2025
BERLIN
Diesel Kurfürstendamm 195
678 sqm
BRUSSELS
Zimmermann Boulevard de Waterloo 7
300 sqm
LONDON
Toteme 160 Sloane Street
SEPTEMBER 2025
AMSTERDAM
Alo Yoga P.C. Hooftstraat 43-45
660 sqm
HAMBURG
Polène Neuer Wall 71
300 sqm
MILAN
Ports 1961 Via della Spiga 8
200 sqm
AUGUST 2025
VIENNA
Loewe Kohlmarkt 8-10
348 sqm
JULY 2025
BARCELONA
Boss Paseo de Gracia 84
1 000 sqm
FRANKFURT
Van Cleef & Arpels Goethestrasse 26
420 sqm
HAMBURG
Kiton Neuer Wall 69
300 sqm
MADRID
Aquazzura C/ Serrano 54
ca. 100 sqm
JUNE 2025
LONDON
Miu Miu (renov.) 150 New Bond Street
700 sqm
MADRID
Longines C/ Ortega y Gasset 15
PRAGUE
Chanel Beauty Na Prikope 10
MAY 2025
AMSTERDAM
Ganni P.C. Hooftstraat 105
188 sqm
ZURICH
Van Cleef & Arpels Bahnhofstrasse 11
268 sqm
APRIL 2025
MILAN
Louis Vuitton Via Monte Napoleone 2
1 450 sqm
|
MILAN
Tiffany & Co. Via Monte Napoleone 2
1 200 sqm
PRAGUE
Fairmont Golden Hotel - Retail Parizska 30
1 200 sqm
MARCH 2025
LONDON
Rolex @ Watches of Switzerland 34 Old Bond Street
669 sqm
MADRID
Herno C/ Serrano 19
220 sqm
MILAN
Bulgari Via Monte Napoleone 2
743 sqm
ROME
Ferrari Store Piazza di Spagna 7
120 sqm
VIENNA
Dior Tuchlauben 5
ca. 1 000 sqm
FEBRUARY 2025
COPENHAGEN
Tiffany & Co. Amagertorv 8
594 sqm
ROME
Vacheron Constantin Via dei Condotti 29
200 sqm
JANUARY 2025
FRANKFURT
Loro Piana Goethestrasse 31-33
ca. 500 sqm

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Ian Kelley
Founder & Advisor

Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.

With over two decades of experience, his work spans investment, development and leasing.

At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.

He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.

Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.

Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.