Transforming Prime Retail
to Its Full Potential

From flagship repositionings and façade enhancements to tailored unit divisions, our transformation projects are designed to unlock value, elevate visibility, and ensure long-term profitability.

Flagship Creation through Unit Merging

Opportunity: Combining smaller retail units to unlock flagship scale

Result: Expanded façade, central entrance, enhanced display windows

Building displays luxury clothing and bags in storefront windows labeled "ALLURA," situated on an urban street.

+50% Potential Rental Increase

Flagship format with central entrance

Removal of mezzanines

Reallocation of building entrance

Increased Liquidity through Unit Division

Opportunity: Façade reorganisation and division into smaller units

Building facade displaying large windows covered with white blinds, a central glass door, and six upper windows on a cobblestone street.

Result: Increased liquidity aligned with market demand

Storefront displays clothing and accessories as pedestrians walk by. Signs read "ALLURA," reflecting an upscale retail environment.

Income Diversification with Financial Upside

Façade reorganisation

Upper floors converted to luxury residential

Optimised retail layout on the lower floors

Enhanced Rental Value through 1st Floor Activation

Opportunity: First-floor extensions enhance retail visibility and scale

Result: Double-height format elevates branding and rental value

Storefront displays clothing inside a glass-walled building. Text: "ALLURA".

+60% Potential Rental Increase

Improved façade transparency

Flagship format with central entrance

Reallocation of building entrance

Brand Impact through Façade Modernisation

Opportunity: Façade upgrades unlock brand appeal and leasing potential

Result: Retail frontage is transformed to match flagship expectations

+75% Potential Rental Increase

Improved façade transparency

Flagship format with central entrance

Reallocation of building entrance

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© Allura Real Estate Partners SAS – All rights reserved.

Ian Kelley is a seasoned professional with over two decades of experience in the European real estate market. He has directed numerous investment strategies, bringing extensive experience in acquisitions and in the implementation of value creation business plans across prime European properties.

As the founding principal of BMO Real Estate Partners’ Paris office, Ian built and led a pan-European platform that grew into one of the largest high-street retail portfolios in Europe, with more than €2 billion in assets under management. Prior to that, he spent over a decade at CBRE Investment Management, where he co-founded several pan-European funds with a combined market value exceeding €2.5 billion.

Earlier in his career, Ian held development management roles at Unibail-Rodamco-Westfield and Bouygues Immobilier. He began his career at Ralph Lauren, supporting the brand’s retail expansion across major European department stores.

Of French-American origin, Ian studied engineering at the University of Massachusetts before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.