The Alpha Behind Allura

At Allura, Alpha means uncovering hidden potential, shaping iconic retail spaces, and delivering long-term value across Europe's most prestigious streets.

We apply this principle through a distinctive suite of services that combines strategic insight with hands-on execution - crafting tailored solutions to each individual property.

Where Alpha meets Execution.

Our Services

Strategic Advisory

We guide investors and property owners on how to unlock the full potential of each property.

Acquisition Support

We provide sourcing, investor-grade underwriting, and transaction support for value-add acquisitions.

Transformation
& Repositioning

We lead and implement the execution of projects from conception to completion.

Our services are tailored to each project, with fixed and success fees structured for alignment at mandate completion and tied to acquisition and capex milestones.

Ian Kelley is a seasoned professional with over two decades of experience in the European real estate market. He has directed numerous investment strategies, bringing extensive experience in acquisitions and in the implementation of value creation business plans across prime European properties.

As the founding principal of BMO Real Estate Partners’ Paris office, Ian built and led a pan-European platform that grew into one of the largest high-street retail portfolios in Europe, with more than €2 billion in assets under management. Prior to that, he spent over a decade at CBRE Investment Management, where he co-founded several pan-European funds with a combined market value exceeding €2.5 billion.

Earlier in his career, Ian held development management roles at Unibail-Rodamco-Westfield and Bouygues Immobilier. He began his career at Ralph Lauren, supporting the brand’s retail expansion across major European department stores.

Of French-American origin, Ian studied engineering at the University of Massachusetts before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.