Allura was founded on two decades of direct experience leading high-street retail transformations across Europe’s premier shopping streets — from acquisitions and repositionings to tenant rotations and design-led enhancements.
Our track record reflects a disciplined approach across transformation projects and investments — combining strategic vision, leasing expertise, architectural upgrades, and hands-on execution to deliver results that unlock value.
Acquisition of a 1,750 sqm mixed-use asset with retail and offices. Tenant rotation strategy implemented to optimise rental potential.
Sale-and-leaseback transaction with Zegna, followed by releasing to Icicle including a full renovation of the 1,000 sqm property.
Sale-and-leaseback transaction of 1,500 sqm flagship store from luxury group Kering, followed by renovation and lease regear to Brioni.
Acquisition of 600 sqm Loro Piana flagship store, followed by lease regear and full renovation including entrance and display window optimisation.
Acquisition of a 1,100 sqm heritage asset, followed by retail unit division and re-leasing to Isabel Marant alongside existing tenant Adolfo Dominguez.
Acquisition of the historic Matarranz store on a short-term lease, followed by a retail unit division and leasing to Hublot and Breitling.
The examples shown represent a small selection from a wider body of work developed across leading European retail destinations.
Allura Real Estate Partners SAS
10 place Vendôme, 75001 Paris, France
Paris Trade and Companies Register under number 937 852 986 R.C.S. Paris
Share capital: 1 500 €
EU VAT Number: FR56937852986
Email: marketmaps@allurarep.com
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Ian Kelley is a seasoned professional with over two decades of experience in the European real estate market. He has directed numerous investment strategies, bringing extensive experience in acquisitions and in the implementation of value creation business plans across prime European properties.
As the founding principal of BMO Real Estate Partners’ Paris office, Ian built and led a pan-European platform that grew into one of the largest high-street retail portfolios in Europe, with more than €2 billion in assets under management. Prior to that, he spent over a decade at CBRE Investment Management, where he co-founded several pan-European funds with a combined market value exceeding €2.5 billion.
Earlier in his career, Ian held development management roles at Unibail-Rodamco-Westfield and Bouygues Immobilier. He began his career at Ralph Lauren, supporting the brand’s retail expansion across major European department stores.
Of French-American origin, Ian studied engineering at the University of Massachusetts before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.