Allura was founded on a track record spanning two decades of leading high-street retail transformations across Europe’s premier shopping streets — from acquisitions and repositionings to tenant rotations and design-led enhancements.
This experience includes a wide range of retail situations — combining strategic vision, leasing expertise, architectural upgrades, and hands-on execution to unlock value for both property owners and retailers.
(Projects undertaken during previous employment)
Off-market acquisition of a 1,750 sqm mixed-use asset with retail and offices. Subsequent leasing to Chanel Haute Joaillerie during its store renovation on Place Vendome and then to Anshindo / Rolex.
Sale-and-leaseback transaction with Zegna on a short-term lease, followed by the releasing to Icicle including the full renovation of the 1,000 sqm property.
Sale-and-leaseback transaction of a 1,500 sqm flagship store from luxury group Kering, followed by renovation and lease regear to Brioni.
Off-market acquisition of 600 sqm Loro Piana flagship store, followed by lease regear and the full renovation including entrance and display window optimisation.
Acquisition of a 1,100 sqm heritage asset, followed by a retail unit division and re-leasing to Isabel Marant alongside Adolfo Dominguez.
Off-market acquisition of the historic Matarranz store on a short-term lease, followed by a retail unit division and leasing to Hublot and Breitling via local Spanish jeweller Rabat.
Selected examples are presented for illustrative purposes to reflect Ian Kelley’s experience across Europe’s leading retail markets.
All projects were undertaken during previous employment.

A broader track record of transactions and projects across Europe’s leading retail destinations is available upon request.
Ian Kelley is a real estate advisor specialising in Europe’s prime high-street and luxury retail markets.
With over two decades of experience, his work spans investment, development and leasing.
At Allura, he operates at the intersection of strategy, leasing and market access, identifying and activating retail opportunities across Europe’s leading high-street destinations.
He previously held senior roles at CBRE Investment Management and BMO Real Estate Partners (later part of Columbia Threadneedle Investments), where he founded and led the Paris office and built a pan-European platform exceeding €2 billion of high-street retail assets.
Earlier in his career, he was involved in commercial real estate development projects at Unibail-Rodamco-Westfield and Bouygues Immobilier, and began his career at Ralph Lauren, supporting the brand’s European expansion.
Ian is of French-American origin and studied engineering at the University of Massachusetts, before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.