Transforming Prime Retail to Its Full Potential

From flagship repositionings and façade enhancements to tailored unit divisions, our transformation projects are designed to unlock value, elevate visibility, and ensure long-term profitability.

Flagship Creation through Unit Merging

Opportunity: Combining smaller retail units can unlock flagship scale.

Building situated on a cobblestone street between two other structures.

Result: Expanded façade, central entrance, large display windows.

Building displays luxury clothing and bags in storefront windows labeled "ALLURA," situated on an urban street.

Flagship format with central entrance

Removal of mezzanines

Reallocation of building entrance

+50% Potential Rental Increase

Increased Liquidity through Unit Division

Opportunity: Façade reorganisation and division into smaller units.

Building facade displaying large windows covered with white blinds, a central glass door, and six upper windows on a cobblestone street.

Result: Increased retail market liquidity with residential potential upside.

Storefront displays clothing and accessories as pedestrians walk by. Signs read "ALLURA," reflecting an upscale retail environment.

Façade reorganisation

Upper floors converted to luxury residential

Optimised retail layout on the lower floors

Increased Market Liquidity with Upside

Enhanced Rental Value through 1st Floor Activation

Opportunity: First-floor extensions enhance retail visibility and scale.

People walking and cycling on sidewalk near a pink building with shops, trees, and street lamps. Text: "Altnatura Super Natur Markt," "Fass & Camera 1."

Result: Double-height format elevates branding and rental value.

Storefront displays clothing inside a glass-walled building. Text: "ALLURA".

Improved façade transparency

Flagship format with central entrance

Reallocation of building entrance

+60% Potential Rental Increase

Brand Impact through Façade Modernisation

Opportunity: Architectural upgrades unlock brand appeal and leasing potential.

Storefront displays bags and accessories; mannequins are showcased inside; a model advertises products outside.

Result: Retail frontage is transformed to match flagship expectations.

Storefront displays mannequins and handbags inside a stylish, illuminated fashion boutique labeled "ALLURA."

Improved façade transparency

Flagship format with central entrance

Reallocation of building entrance

+75% Potential Rental Increase

Destination Retail through Courtyard Enhancements

Opportunity: Unique inner courtyards present significant value-creation potential.

Plants in planters stand in a courtyard, flanked by shopfronts displaying jewelry and decorated interiors.

Result: Refined environments become serene, high-end retail destinations.

Facade displays chocolates, inviting customers; awnings read "CHOCOLATERIE" and "CHOCOLAT," trees accent entrance in stylish courtyard.

Modern façade renovation

Merging of two small units

Layout rationalisation

100% Potential Rental Increase

© Allura Real Estate Partners 2025

Ian Kelley is a seasoned professional with over two decades of experience in the European real estate market. He has directed numerous investment strategies, bringing extensive experience in acquisitions and in the implementation of value creation business plans across prime European properties.

As the founding principal of BMO Real Estate Partners’ Paris office, Ian built and led a pan-European platform that grew into one of the largest high-street retail portfolios in Europe, with more than €2 billion in assets under management. Prior to that, he spent over a decade at CBRE Investment Management, where he co-founded several pan-European funds with a combined market value exceeding €2.5 billion.

Earlier in his career, Ian held development management roles at Unibail-Rodamco-Westfield and Bouygues Immobilier. He began his career at Ralph Lauren, supporting the brand’s retail expansion across major European department stores.

Of French-American origin, Ian studied engineering at the University of Massachusetts before completing postgraduate studies in architecture and real estate at Columbia University and Harvard Business School.